It comes as a definite conclusion that the recession leaves something else to be desired.  What we choose to do about that can be a great blessing to us and with the times as they are, it is more opportune now than it has been to establish new viable options for supplementing income and push the boundaries a little more for more acceptable answers to the problems of recession and debt.

Let's take a look at the results of which we are aware and how to develop answers and better conclusions than we have at present.  I'm sure we have all heard the rate of failure in internet marketing is a 95% ratio.  I'd like to discuss some plausible reasons for internet marketers to not succeed.

Reasons that may hinder the processes of functions so that the end result of success may not be attained.

1.  Lack of enough experience in the principles of marketing and how they work together.

2.  Lack of knowledge of what to expect and how to do marketing processes.

3.  Communication of the message.  Possible hinderances to the message from point A to point B, which are normal communication gaps in working relationships.

There can be a number of reasons for lack of success in an endeavor such as marketing.  To determine which areas to be aware of let's check the definition of marketing from the Encyclopedia Britannica.

Marketing is defined as the sum of activities involved in directing the flow of goods and services from producers to consumers.

Marketing's principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer. In addition, exchange cannot occur unless the parties are able to communicate about and to deliver what they offer. Marketing is not a coercive process: all parties must be free to accept or reject what others are offering. So defined, marketing is distinguished from other modes of obtaining desired goods, such as through self-production, begging, theft, or force.

Based on these criteria, marketing can take a variety of forms: it can be a set of functions, a department within an organization, a managerial process, a managerial philosophy, and a social process.

1. Work with the constant or unchanging functions.

2. Test the variables thoroughly to exhaust possible options.

3. Apply different settings or arenas of influence to the internal discussion of plausible outcomes.

4. Maintain the standard, giving audience to the consumers.

5. Fuse together the changing variables with the unchanging functions to make a marketable product or service.

6. Remember the reputation of the business and the ethical integrity your customers deserve.

7. And, finally, discover new ways to implement strategies with your newly gained experiences.

Various forms of marketing recquire several functions to operate and can be applied in different settings as indicated above.  Not to be redundant, but the same principles and processes apply, yet the outcome is a variable because the factors continually change.  As will probably remain the constant that the contributing factors will not always be the same.

Even so, the system of processes will work together to accomplish the desired result.  I say this not to discourage you from moving on and trying new things, but to encourage you to surpass the previous boundaries that you've established for yourself and to broaden your horizons to the possibilities that may happen when you push the envelope in social network marketing.