What is YOUR Findability Factor?
By Dan Moses
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Today I am going to introduce you to a new term
within the Traffic Exchange niche online.
It's called your "Findability Factor".
Findability Factor (FF): How many page views does it take to
find some form of advertising for your Program or product while
viewing websites through out Traffic Exchanges (TEs)online.
Naturally, the lower the amount of page views the better. And
it doesn't have to be just a splash page, or your website. It can
be Banners, Text links... someone else endorsing you or your
program. Pretty much anything that relates to your program and
advertises it in some way.
In other words, if someone were to open up, let's say, 10 of
the most popular Traffic Exchanges and started to view other
people's websites (surfing), how long would it take them to
find something that advertises your program.
Now keep in mind, to test this effectively you will need the help
of a friend... because most TE's won't allow you to see your
own sites, banners, or text links while you surf other websites.
I just tried it and found DragonSurf in 14 page views, 4x4Hits
in 16, and TrafficAtTheRaces in 22.
So, I could say according to 10 TE's DragonSurf has a
Findability Factor of 14. Now that's good.
Also, not all TE's are created equal... so for me what I might
consider to be a good TE might not be the same as you. A
good way to determine, in my book, is how long the program
has been online, how many members they have, and how fast
their traffic is delivered.
Another way to determine what's a good TE is to test your
conversion rates, sign ups or sales... then take the top 10
from that group and find your Findability Factor from them.
Of course you will want a low Findability Factor from the best
TE's that produce results. Not to mention I bet the reason why
you've been getting such good results from those programs is
because of your low Findability Factor.
Now let's dive into the...
7 ways to improve your Findability Factor!
1. Start an affiliate program
If you have thousands of affiliates promoting your program
through out the TE's... then you'll definitely have a low
Findability Factor.
2. Buy traffic in the TE's
If you're going to have a low Findability Factor then you're
going to need your sites seen often and a great way to do
this is by buying traffic (credits) in the TE's.
3. Upgrade (which = more traffic) in the TE's
Naturally, if you upgrade in the TE's you will not only get a
large amount of credits each month, but your surf ratio will
go up and that means the more you surf the higher amount
of credits you'll receive.
4. Surf as often as you can.
This really helps. Many TE's will show your sites more if you
surf often. In other words, the more active you are... the more
traffic you'll receive and the lower your Findability Factor will be.
5. Use the Banners and Text links
This is a great way to lower your Findability Factor because
you can get more for your credits by exchanging them for
banner and text link impressions. And remember your
Findability Factor is based on how often your program is
being seen, not how many times they see just your site.
6. Manage your TE accounts every day
Many people slack in this area. You will be surprised how
many credits sit in people's accounts that aren't being used
up. You need to manage your TE accounts every day and
every time you surf. It's simple really, just login and see how
many credits you have available... then apply them to your
Sites, and trade what's left for banner and text impressions.
7. Build your residual traffic by referring others to TE's
Unfortunately, it seems many of the TE owners have taken
away their 4-6 level downlines and are offering less and less
in residual percentages from the people you refer to their
TE's. This means we get less in the way of residual traffic.
But there's still hope because with so many TE's to choose
from... you still can find many of them that will allow you to
build large downlines and earn residual traffic.
Having large downlines will lower your Findability Factor
quickly because every time you login to your TE's you'll
have credits ready to be applied that have been earned
from your downline surfing that TE.
In Conclusion:
My good friend Jon Olson just recently coined a phrase
TEBA (traffic exchange brand awareness). Which means
you have to get your name known and keep it in the minds
of the surfers to truly be successful in our TE niche.
Findability Factor is a simple way to gauge this.
I challenge you right now to go and ask a friend to open
10 of their favourite TEs and find out how low or high
your FF is. Then ask them again in one week and see if
you improved it. Don't forget you can find out where your
competition is at and the chances are good you will have
a number to beat.
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You can use this article in your ezine or on your website as
long as the author resource box below is included.
ABOUT THE AUTHOR
Dan Moses is a 30-year old family man living in Redmond,
Oregon who came online over seven years ago, and like most
of us, planned to set out on a journey of finding his riches
on the Internet. Of course, he quickly realized it wasn't as
easy as most would have you believe. But that didn't stop
Dan... Throughout his journeys he has become quite the
entrepreneur by owning and operating over 10 programs
online, the most popular being... Recommended Links:
PageSwirl.com, 4x4hits.com, ClickMasterPro.com and
FreeClickThruClub.com
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